Back II Basics A/S
Hero picture: Chews and mini chews in bowls

CHEWY CANDY

PRIVATE LABEL CONFECTIONS WITH TEXTURE AND TASTE

At Back to Basics, our chewy candy solutions are designed to bring joy, variety, and versatility to your costumers. With a wide range of flavor profiles, we help you create private label products that appeal to every kind of consumer.


Whether your goal is indulgence, fun, or functional freshness, our chewy candy line offers something for everyone - all with customizable formats and packaging that reflect your brand identity.

product picture of chews and mini-chews in orange, lemon, strawberry and peppermint flavour

CHEWS

A classic chewy treat with a satisfying texture and bold flavor. These 2.7g sugar-coated dragée candies feature a soft, elastic center and a crisp outer shell. Available in mint, fruit, cola, cinnamon, and licorice variants, they can be offered as single-flavor units or assorted mixes to suit a variety of consumer preferences. Ideal for private label brands seeking a customizable product with flexible options for flavor intensity and wrapping style.

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MINI CHEWS

Designed for convenience and impulse sales, our 1g mini chewy candies deliver a full flavor experience in a compact format. With the same soft center and crunchy coating as the larger version, these bite-sized pieces are perfect for small packs, promotional assortments, or on-the-go snacking. Available in multiple flavors and adaptable to a wide range of branding and packaging needs.

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Hand holding chews in single roll and 3-pack

CHEWS PACKAGING 

TAILORED TO YOUR UNIQUE NEEDS

We offer a variety of packaging formats tailored to your branding, shelf strategy, and distribution needs: Bags, bottle and foil packs. Our inhouse team will work with you to design solutions that enhance your product’s appeal and support your sales goals - whether you need resealable packs, on-the-go mini chews, or multi-pack formats.

CERTIFICATES

Our products are carefully monitored by our Quality Assurance and we secure that production sites are working with the highest industry standards namely BRC (A+), IFS (higher level) and BSCI (A level). Furthermore, our sites have other more specialized certifications such as Halal and RSPO.

portrait sales team
portrait sales team
portrait sales team
portrait sales team
portrait sales team

WE ARE READY TO GUIDE YOU

WE ARE READY TO GUIDE YOU

Our sales team is here to help you find the perfect fit for your needs. Get in touch today and we’ll make sure you get all the details you need to make the right choice.

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WE MANAGE EVERY STEP

At Back to Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.

WHY PARTNER WITH BACK TO BASICS?

Partnering with Back to Basics means more than just sourcing high-quality chews. It means collaborating with a strategic partner who understands your market, your customer, and your brand ambitions. Every chewy candy we produce is tailored to your vision - from the flavor profile and texture to the packaging and presentation.


Let’s build something great together - chewy candy that excites, engages, and elevates your brand.

Bact to Basics trademarks packaging

BACK TO BASICS TRADEMARKS

We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal.