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PRIVATE LABEL CHEWS

WITH CUSTOM PACKAGING

At Back to Basics, our chewy candy solutions are designed to bring joy, variety, and versatility to your costumers. With a wide range of flavor profiles, we help you create private label products that appeal to every kind of consumer.


Whether your goal is indulgence, fun, or functional freshness, our chewy candy line offers something for everyone - all with customizable formats and packaging that reflect your brand identity.

product picture of chews and mini-chews in orange, lemon, strawberry and peppermint flavour

CHEWS

A classic chewy treat with a satisfying texture and bold flavor. These 2.7g sugar-coated dragée candies feature a soft, elastic center and a crisp outer shell. Available in mint, fruit, cola, cinnamon, and licorice variants, they can be offered as single-flavor units or assorted mixes to suit a variety of consumer preferences. Ideal for private label brands seeking a customizable product with flexible options for flavor intensity and wrapping style.

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MINI CHEWS

Designed for convenience and impulse sales, our 1g mini chewy candies deliver a full flavor experience in a compact format. With the same soft center and crunchy coating as the larger version, these bite-sized pieces are perfect for small packs, promotional assortments, or on-the-go snacking. Available in multiple flavors and adaptable to a wide range of branding and packaging needs.

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Hand holding chews in single roll and 3-pack

CUSTOM CHEWS PACKAGING

DESIGNED FOR SHELF APPEAL

Packaging is a central part of the product experience. We work with flexible packaging formats that can support visibility, convenience and brand recognition across different retail environments. From visual design and pack communication to the practical fit between product and packaging, we help create a solution that looks coherent and performs as part of your range.

CERTIFICATES

Our products are carefully monitored by our Quality Assurance and we secure that production sites are working with the highest industry standards namely BRC (A+), IFS (higher level) and BSCI (A level). Furthermore, our sites have other more specialized certifications such as Halal and RSPO.

portrait sales team
portrait sales team
portrait sales team
portrait sales team

WE ARE READY TO GUIDE YOU

WE ARE READY TO GUIDE YOU

Our sales team is here to help you find the perfect fit for your needs. Get in touch today and we’ll make sure you get all the details you need to make the right choice.

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WE MANAGE EVERY STEP

At Back to Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.

WHY PARTNER WITH BACK TO BASICS?

Partnering with Back to Basics means more than just sourcing high-quality chews. It means collaborating with a strategic partner who understands your market, your customer, and your brand ambitions. Every chewy candy we produce is tailored to your vision - from the flavor profile and texture to the packaging and presentation.


Let’s build something great together - chewy candy that excites, engages, and elevates your brand.

Bact to Basics trademarks packaging

BACK TO BASICS TRADEMARKS

We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal.

PRIVATE LABEL CHEWS TAILORED FOR RETAIL

Create a chew concept that fits your brand, your category and the way consumers shop. Back to Basics helps retailers and private label teams combine the right chew format, flavor profile and packaging solution into a clear, shelf-ready concept. Whether you are extending an existing range or developing a new product, we focus on making the process practical: defining the product, aligning the packaging and preparing the solution for retail execution.

FLEXIBLE CHEWS FORMATS

FOR YOUR PRIVATE LABEL RANGE

A strong chew range starts with the right product format. We help you evaluate the options available for your concept and match format, flavor and portion size to the intended consumer and price point. The objective is not simply to add another SKU, but to build a product that is easy to understand at shelf and easy to integrate into your existing confectionery assortment.

FROM PACKAGING DESIGN TO RETAIL-READY DELIVERY

Back to Basics brings the key steps together in one coordinated process. Our team can support packaging design, regulatory requirements, quality assurance and the practical route toward a finished, retail-ready product. This gives buyers one partner to coordinate the details and helps reduce complexity between idea, artwork, approval and delivery.

QUALITY AND COMPLIANCE FOR PRIVATE LABEL CHEWS

Quality and compliance are built into the development process. We work with established production partners and documented quality standards, while supporting the regulatory and packaging requirements relevant to the final market. The result is a chew concept developed with both consumer appeal and retail requirements in mind.