At Back to Basics, we specialize in creating high-quality, private label candy products that adapt to diverse consumer preferences and market trends. Our comprehensive range of confectionery delights is designed to help your brand stand out, whether you're targeting health-conscious consumers, children, or those seeking indulgent treats.
From soft bubble gum with long-lasting flavor to sugar free formulations, we offer a broad selection of options tailored for fun, flavor, and flexibility. Available in various sizes and formats, our bubble gums are ideal for flow packing or mixed in a bag.
Fun and flavorful, our lollipops are available with or without sugar. The size of our lollipops range from 10 grams to 14 grams. The lollipops are available in various flavours with matching colours: orange, lemon, raspberry, apple, cola and liquorice. They come as regular lollipops or as blowpops which contains a center of bubblegum. We’ve got the flexibility to match your brand’s needs.
Our fruit caramels have a slow-melting chew and rich fruity depth. Ideal for markets that appreciate retro-style confections with a modern twist, these candies combine familiarity with brand customizability.
Our standard flavours are cherry, strawberry, orange and lemon-lime, and we have several new flavours in pipeline. Our square fruit caramel is approximately 5 grams a piece while our fruit caramel sticks are 6.7 grams.
These exciting, dual-texture treats combine a chewy candy shell with a fizzy, powder-filled center that delivers a surprising and satisfying burst. Perfect for younger demographics or playful branding, they’re available in a wide selection of flavor combinations. Our standard size is 4.5 gram.
Our candy range delivers a satisfying bite and rich flavor experience in every piece. Designed to appeal across demographics and markets, we offer a wide selection of textures and formats - from soft and stretchy to dense and long-lasting.
Our selection includes classic bubble gum, powder-filled chewy candy with a surprise center, and smooth fruit caramels that melt slowly and release layered taste. All products are available as sugar sweetened and some also as sugar free formulations, allowing for broader market reach.
Available in various shapes, sizes, and flavors - including fruity, minty, sour, and liquorice notes - our candy can be tailored to your brand, wrapped individually, or packed in bags, boxes, or bulk formats. Perfect for promotional campaigns, seasonal themes, or as an everyday impulse treat.
Candy packaging should make the product type and proposition immediately clear. Bags, boxes, flow packs, foil packs and tins create different opportunities for portioning, convenience and shelf presence. Back to Basics helps select the pack format that best supports the specific candy product and the intended retail environment.
Our products are carefully monitored by our Quality Assurance and we secure that production sites are working with the highest industry standards namely BRC (A+), IFS (higher level) and BSCI (A level). Furthermore, our sites have other more specialized certifications such as Halal and RSPO.
Our sales team is here to help you find the perfect fit for your needs. Get in touch today and we’ll make sure you get all the details you need to make the right choice.
At Back to Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.
Partnering with Back to Basics means gaining a strategic confectionery partner committed to your brand’s success. Every product we develop is customized to meet your specific vision, whether you're creating a playful everyday treat or a premium, functional candy. Quality is at the core of everything we do.
Let Back to Basics help you bring high-quality, memorable candy products to life—designed with your audience in mind and built to make your brand shine.
From product selection and packaging design to regulatory support and quality assurance, Back to Basics coordinates the key steps needed to move a candy concept toward launch. This makes it easier to build individual SKUs or a broader private label range with consistent execution across products and packaging.
We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal.
Fruit caramels provide a chewy, flavor-led proposition that works well in private label assortments focused on variety and everyday indulgence. Product choice and pack format should be developed together so the final SKU fits the category architecture and delivers a clear reason to buy.
Powder-filled chewy candy adds contrast in both taste and texture and can help create a more differentiated confectionery concept. The filling gives the packaging an additional product story to communicate, while the outer chew can be developed around the desired flavor and appearance.
Bubble gum can add a playful and highly recognizable product to a private label candy range. Depending on the concept, flavor, color, format and packaging can be combined to create anything from a classic proposition to a more distinctive impulse product. Back to Basics helps connect the product idea with packaging and retail execution so the final concept feels consistent with the wider range.
Lollipops offer strong visual appeal and a familiar format that can be adapted through flavor, color, shape and packaging. We help retailers develop a concept that fits the intended target group and price point while ensuring the packaging supports visibility and clear product communication.
